Stubbs and Keegan to star in ESPN's football campaign
LONDON - ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign to promote its football coverage of the Premier League and the FA Cup later this month.
View ArticleGhd site showcases controversial virals
Haircare brand ghd unveiled a web site to coincide with its sponsorship of the Brit Awards and support viral advertising that was unsuitable for TV.
View ArticleRestless legs cause domino effect in GSK viral ad
LONDON - GlaxoSmithKline is building awareness of Restless Legs Syndrome with a viral advertising campaign, which features a massive domino chain set off by one man's leg spasm.
View ArticleAPA SUMMIT: Wired journalist tips rise of real-time marketing
Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.
View ArticleViral View - the best new viral ads on the web
LONDON - GoViral takes a look at the best new viral advertising on the web.
View ArticleViral View - Nike's "Most Valuable Puppet" campaign
LONDON - GoViral takes a look at the best new viral advertising on the web.
View ArticleEvian, Twin Towers and Macmillan: the Good, The Bad and the Ugly of viral...
COMMENT - Dan Douglass, executive creative director at Meteorite, believes DDB Brasil's notorious 'Twin Towers' viral raises a big issue: the danger that viral is just an expedient medium for work that...
View ArticleVibrator mistaken for a telephone in Durex viral advertising
LONDON - Durex is launching a global viral ad campaign and has expanded its website to promote the discreet, modern styling of its new vibrator range.
View ArticleSt Luke's launches 'gizza job' viral advertising campaign
LONDON - Former IBM creative director Rob Lawrence has taken an innovative and distinctly un-British approach down the personal branding road to finding his next job, by commissioning St Luke's to help...
View ArticleMedia: All about ... Viral advertising campaigns
At the risk of being tasteless, viral can make a big impact.
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